Making Things Interactive

January 20, 2008

Assignment 1: Interactive Advertising

Filed under: 1: Post Something Interesting,Assignments,Thomas Hendrickson — tphendrickson @ 9:30 pm

This is a clip of an interactive storefront developed for Elle MacPherson Intimates during New York Fashion Week 2007. It was inspiring to see an interactive design geared toward advertisement and consumers. I hadn’t really thought of a possible application like this yet even though it seems pretty obvious now. The technology, called “Human Locator”, was developed by Freeset and has been employed by many companies for the sole purpose of advertising. The basic concept of having a design sense objects in front of it seems has been used in a lot of the things posted on here and presented in class, and seems like it would be pretty applicable to a term project.

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